The most coveted new sneaker goes on sale at 8am and sneakerheads across the country are camping out overnight to get them. RONNY, a young Filipino-American and die-hard sneakerhead, has been dreaming of these shoes for months, but his quest to get in line is hindered when a fast food cashier’s racist joke offends his sister JUSTINE. Ronny’s night takes a turn for the worst when he sees the same cashier in the sneaker line. Racial tensions among the sneakerheads intensify and Ronny’s fear of not getting his beloved sneakers is quickly replaced with the fear that he and Justine are in serious danger.

30 Rock is an American television comedy series that ran on NBC from October 11, 2006, to January 31, 2013, and was created by Tina Fey. The series, which is loosely based on Fey’s experiences as head writer for Saturday Night Live, takes place behind the scenes of a fictional live sketch comedy series depicted as airing on NBC. The series’ name refers to 30 Rockefeller Plaza in New York City, the address of the GE Building, in which the NBC Studios are located.