A group of people from different backgrounds have one thing in common: when they hear the world “gumball” whispered by one of the others, they know that it’s time for the Gumball Rally: a no-holds barred, secret, winner-take-all rally across the USA.

At the opening party of a colossal—but poorly constructed—office building, a massive fire breaks out that threatens to destroy the tower and everyone in it.

Continuing drama combining romance and intrigue set against the glittering backdrop of Beverly Hills and the American fashion industry.